I believe your long-term customer relationship is built on what happens first. Your first 48 hours are the foundation; everything will get easier after that.

Last week I talked about how critical the first 48 hours are after a customer buys. This week, what happens when you get it wrong. A client got every entrepreneur's dream: an internet influencer shouted out their service. Orders flooded in. Revenue spiked. They were living a 𝙨𝙚𝙢𝙞-𝙘𝙝𝙖𝙧𝙢𝙚𝙙 𝙠𝙞𝙣𝙙 𝙤𝙛 𝙡𝙞𝙛𝙚. Then the refund requests started rolling in. Now they're 𝙨𝙩𝙧𝙪𝙜𝙜𝙡𝙞𝙣𝙜 𝙩𝙤 𝙨𝙪𝙧𝙫𝙞𝙫𝙚. Not because the product was bad. Because nobody knew what