𝗪𝗵𝗮𝘁 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 ‘𝗙𝗶𝗿𝘀𝘁 𝟰𝟴 𝗛𝗼𝘂𝗿𝘀’ 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲
- Mike Spina
- Nov 26
- 1 min read
“𝘐 𝘬𝘯𝘰𝘸 𝘱𝘦𝘰𝘱𝘭𝘦 𝘮𝘢𝘬𝘦 𝘱𝘳𝘰𝘮𝘪𝘴𝘦𝘴 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦,
𝘛𝘩𝘦𝘯 𝘵𝘩𝘦𝘺 𝘵𝘶𝘳𝘯 𝘳𝘪𝘨𝘩𝘵 𝘢𝘳𝘰𝘶𝘯𝘥 𝘢𝘯𝘥 𝘣𝘳𝘦𝘢𝘬 𝘵𝘩𝘦𝘮.”
That’s exactly how most customers feel in the first 48 hours after they buy.
Most businesses don’t lose customers because of their product.
They lose them because the first 48 hours feel like a black hole.
Here’s what great onboarding actually looks like:
#𝟭 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗖𝗼𝗻𝗳𝗶𝗿𝗺𝗮𝘁𝗶𝗼𝗻
Right after they buy, they should know:
• You got their order
• Exactly what you need from them
• What happens next
#𝟮 𝗔 𝗖𝗹𝗲𝗮𝗿 𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲
People don’t need instant results; they need expectations.
“Here’s what we’re doing this week. Here’s when you’ll hear from us next.”
#𝟯 𝗔 𝗦𝗺𝗮𝗹𝗹 𝗠𝗼𝗺𝗲𝗻𝘁 𝗼𝗳 𝗗𝗲𝗹𝗶𝗴𝗵𝘁
A personal note. A quick video. A simple welcome that says,
“You picked the right company.”
I believe your long-term customer relationship is built on what happens first. Your first 48 hours are the foundation; everything will get easier after that.
